Modi has to sell an India story with more punch as a team

In the past nearly six months, Modi is assiduously selling India story alone to his Asian counterparts and some of the Western powers. Back in the country, most of the people are watching with rapt attention to see the desired outcome. They are also enjoying his solo performance and that too when the atmosphere and the environment of India’s business and product image are not so conducive. Despite his full and well conceived efforts to sell India story, many overseas businesses conglomerates prevail aware of the ground reality in our country, mainly when it comes to start a mammoth business venture. It is well understood that if a sizeable investment is not brought in, in the days to come from very many corners, India’s economical boost, as proclaimed by the ruling government’s political whiz-kids, will remain confined in the files or speeches only.

Modi’s rhetorical skills, his moment of inertia to undertake whirlwind tours in domestic and overseas sectors and his ardent desire coupled with impetuosity to circumvent the world market to sell an India story, is needless to mention a great achievement and a hallmark, but how far it is going to fetch  FDI is a debatable logic. It is like a cricket match, you as a captain score a brilliant century, but because of your team member’s lackluster performance, if the team defeats, then all your efforts are meaningless. So, the need of the hour is to make India as a very business friendly country to call upon more and more FDI.

The more FDI in manufacturing, construction, health and insurance and science and technology means more job opportunities, eradication of unemployment and alleviate the poverty by increasing the per capita income and then only Modi will be in a position to prove the effectiveness of his arduous struggles.

Politically winning an election and come to power is one facet, but to bring in a sizeable FDI by convincing overseas investors is completely a different ball game. Modi has to understand this fact and accordingly develop a team of like minded and most efficient people very quickly.

The bull and bear market of the stock exchange may be a benchmark to identify India’s financial graph, but in real sense if more and more FDI is not being poured within a defined period of time, the situation of India will be more or less stagnant no matter whatever prediction of GDP growth is professed by our present political gurus. Inviting China’s President, Japan’s PM and the impending visit of American’s President Obama are not the real answer to  solidifying our  economic posture, India must open their market with their broad product lines to allure the overseas investors to invest here. Otherwise, only visits of these high officials will remain as a marketing gimmick. The overseas investors are not bothered how you sell an India story, but they are more concerned whether Modi’s government is in a position to assist them to start new ventures and run the  same smoothly and hassles free. No industrialist will invest, be it from the country or overseas unless they are one hundred percent sure of their return on the investment. Modi’s verbal assurance in the USA to their business tycoons had given some momentum in this regard, but the assurance needs to be translated into realities by his team members, which is not that visible.

Politically, you can win elections enamoring your proletariat with emotional speeches and dividing them based on the religion, caste, creed and monetary allurement, but you cannot adopt the same techniques to woo overseas investors as they need concrete and unbeatable logic. They have various alternatives for investments. Why they will choose India and that should be the most pertinent question behind sell India story.  Modi needs to inquire from his members and ministers how his actions are being transmuted to the practicalities, which he is doing periodically; of course the visibility of his efforts in terms of results, will take its time. But it should not happen that this government also gets paralyzed with only talks after talks without producing any tangible benefits to its countrymen.

When Modi is  ensconced in his hot seat very firmly, it won’t happen, but he needs to develop a strong team, otherwise his solo performance will not materialize and yield a fruitful outcome as desired many sections of our country,  in the near future.